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Edina Liquor to take part in first-ever Municipal Liquor Food Drive

Edina, Minn., Sept. 18, 2008 -- Patrons of Edina Liquor will have the opportunity to give back to their community this fall during the first-ever Municipal Liquor Food Drive, sponsored by the Minnesota Municipal Beverage Association (MMBA) and Coors Brewing.

The food drive will run from Oct. 1 to Oct. 31. Customers are asked to bring non-perishable canned goods or dry food donations to any one of Edina Liquor’s three locations. Food items brought to Edina Liquor will be donated to Volunteers Enlisted to Assist People (VEAP), a local non-profit agency serving low-income, elderly and disabled persons in the communities of Bloomington, Edina, Richfield and South Minneapolis. As an added incentive to donate, customers bringing in five or more items will receive a 10 percent discount on their purchase. The discount will not be applied to product-of-the-month specials or close-out items.

 MMBA and Coors Brewing are coordinating the event with municipal liquor stores statewide. The individual store that collects the most food over the course of the month will earn an additional $2,000 donation to their local food shelf of choice.

 “As a city-run liquor store, we have a responsibility to do much more than just sell liquor,” said Edina Liquor Operations Director Steve Grausam.  “This is about helping people -- and giving others the opportunity to help people in their community.”

 Edina Liquor has always been committed to giving back to the community. Each year, over $1 million is put back into the City’s coffers to support public amenities like Braemar Golf Course, Braemar Arena, Edina Art Center and many other parks and facilities.

 For more information, visit www.EdinaLiquor.com or contact Grausam, 612-928-4555 or sgrausam@ci.edina.mn.us.