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Edina 16 receives 'Savvy' Award

Edina, Minn., Oct. 28, 2008 -- The City-County Communications and Marketing Association (3CMA) recently announced that Edina Community Channel 16’s video promoting the 2008 Taste of Edina won a Savvy Award from the organization. EDINA 16’s monthly talk show, “In Edina,” received a Silver Circle Award in the 2008 national competition.

The awards were announced Oct. 23 during an evening ceremony at 3CMA’s 20th-annual conference in Reno, Nev. EDINA 16 received first-place in the “Promotional Video” category of the competition for cities and counties with a population of 14,000 to 52,500. Palm Beach Gardens, Fla., received a second-place Silver Circle for its video. Castle Rock, Colo., received a third-place Award of Excellence for its video.

Of the video scripted by Communications Coordinator Marty Doll and produced by Steve Christiansen, the judges said, “Well done. Impressed by production in house. Creative concept that had good footage, appropriate amount of time, motivates people to attend event.” 

EDINA 16 received a Silver Circle for “In Edina” in the “Interview/Talk Show” category for cities and counties with a population of 30,000 to 388,000. Rockville, Md., received first-place for “Rebirth of Town Center,” and Durham, N.C., received third for “City Life.” “In Edina,” introduced in the fall of 2006, is hosted by Lillian McDonald and produced by Nathalie Gage.

According to the written comments from judges, “In Edina” is “very professionally shot. Likeable host. Great idea to take the program ‘on location.’ Flow of the interview very good. Quality of video and b-roll are excellent. Content was interesting.”

“In Edina” airs on EDINA 16 10 a.m. and 7 p.m. Mondays, 5 p.m. Fridays, noon Saturdays and noon Sundays.

For more information on EDINA 16 programs, contact Cable Coordinator Scott Denfeld, 952-903-5776, or visit www.CityofEdina.com.